1940s Fashion

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Nylon stockings came on the scene in 1940, but by the end of the decade, nylon and other fabrics were rationed for the war efforts; putting nylon stockings on the back burner for a few years.

In 1943, the Norman Rockwell painting “Rosie the Riveter” inspired women to join the wartime work force. Since women were replacing men in the work force during the war, pants became practical and acceptable for women to wear for the first time. In 1943, nearly every woman was employed. Even married women were allowed to work. European fashions were not available during the war, so women relied solely on American designers.

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