1930s Fashion

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1930s fashion is interesting, since the 30s started out with the Great Depression and ended with the start of WWII. Everything, including fashion was affected.

The 20s rebellious stage of fashion toned down in the 30s with the affects of the depression. Women dressed more conservatively, and went back to more of an hour glass shape versus the tubular shapes of the 20s dresses. They returned to a softer, more feminine look. This time also brought us shoulder pads and butterfly sleeves, which were a couple of the big fads in the 30s. Rayon, nylon, and many other man-made fibers were just making their appearance on the market, popularity on the rise.

But with families struggling to keep food on the table, looking fashionable became significantly less important. Many women were simply wearing what they could afford or make themselves.

In 1939, Glamour Magazine publishes its first issue and announces that all women have “potential glamour”, which can be attained by wearing the right fashions. Wow, who new history was so interesting.

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